55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
- Status
- Released
- Production
- ADLTV, Ardimages, France Télévisions
Keywords
- france
- 1970s
- interview
- nostalgia
- archive footage
- social documentary
- advertising jingle
- 1980s
- 1990s
- communication
- advertisement
- 2000s
- footage
- documentary
- advertising slogan
Links
Top Cast
Thierry Ardisson as Self
William Leymergie as Self (archive footage)
Alex Métayer as Self (archive footage)
Jacques Duby as Self (archive footage)
François Berléand as Self (archive footage)
Jean Becker as Self (archive footage)
Lucas Mongenie as Self (archive footage)
Maurice Lévy as Self (archive footage)
Top Crew
Matthieu Jaubert · Director, Editor
Thierry Ardisson · Writer
Anne Saint Dreux · Writer
Philippe Thuillier · Producer
Reviews
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