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Picturesque Britain - as portrayed by the Travel and Industrial Development Association (TIDA) - looks delightful in this attractive short film. TIDA, an early version of Visit Britain, was designed to bring income to the UK from tourism, and made use of film for marketing purposes. A study of pickers at work on the hop harvest and the drawing of ale in an old English inn, the film shows a rural idyll that Britain was keen to promote.
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