PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
- Status
- Released
Keywords
- marketing
- advertising
- public relations
- woman director
- editorial
Links
Top Cast
Douglas Atkins as Himself
Scott Donaton as Himself
Linda Eatherton as Herself
Stuart Ewen as Himself
Richard Ford as Himself
Richard Frank as Himself
Bob Garfield as Himself
Top Crew
Rachel Dretzin · Director
Barak Goodman · Director, Writer
Douglas Rushkoff · Writer
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