Pants on Fire
Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.
Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.