How This Couch Broke IKEA

In the mid-90s IKEA wanted to revolutionize the furniture world with a new product. The project is now considered the biggest failure in the company's history.

Directing

Hoog · Director

Simplicissimus · Director

Writing

Jonas · Writer

Julia · Writer

Paul · Adaptation

Simon Voppmann · Adaptation

Production

Julia · Researcher

Editing

Simon Voppmann · Editor

Art

Jonas · Art Direction

Sound

Nora Friese · Sound

Crew

Jonas · Presenter