London
After a festive trip to Lapland, 12 famous faces sled back to London to pitch their Christmas biscuits to supermarket giants and retailers in aid of Children in Need.
Directing
Ed St. Giles · Director
Production
Dom Bird · Executive Producer
Francesca Maudslay · Executive Consultant
Naomi Banat · Executive Producer
Paul Broadbent · Executive Producer
Rachael Hankinson · Executive Consultant
Crew
Sarah Clay · Commissioning Editor
Guest Stars (15)
Lord Alan Sugar as Self - The Boss
Karren Brady as Self - Lord Sugar's Aide
Mike Soutar as Self - Lord Sugar's Aide
AJ Odudu as Self - Contestant
Charlie Hedges as Self - Contestant
Eddie Kadi as Self - Contestant
Jake Woods as Self - Contestant
Kadeena Cox as Self - Contestant
Robert Rinder as Self - Contestant
Angela Scanlon as Self - Contestant
JB Gill as Self - Contestant
Matt Morsia as Self - Contestant
Sarah Hadland as Self - Contestant
Shazia Mirza as Self - Contestant
Thomas Skinner as Self - Contestant