100 Yen Shops

Over the past year, 98% of people in Japan shopped at a 100 yen store. These shops were once associated with cheap, low-quality merchandise. Over the years, however, quality has been improving, and now 100 yen goods are often used in everyday life. Exactly how do 100 yen shops contribute to general well-being in Japan? This time on Japanology Plus, our expert guest is Emiko Masao, who writes an influential blog about making the most of what 100 yen shops offer. And in Plus One, ways to use 100 yen items in a DIY project.

Directing

Hidetoshi Yanagihara · Director

Writing

Adam Fulford · Script Consultant

Satomi Furukawa · Script Consultant

Production

Ken Kumata · Executive Producer

Naoko Fujimura · Producer

Shinya Kikuchi · Executive Producer

Camera

Futoshi Ishida · Camera Operator

Editing

Jun Afuso · Editor

Sound

Kenichiro Jo · Sound Engineer

Miwa Yokomizo · Music Supervisor

Lighting

Hayato Murakami · Lighting Technician

Guest Stars (1)

Emiko Masao as Self - 100-yen Shop Aficionado and Blogger