Season 1
3 episodes · 2011
1Doomed Designs
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2Marketing Mess-ups
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3Disastrous Decisionsfinale
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
